TTV < 60s
Activation Live
0→60
Seconds to Value

Your AI product is better than your numbers say. We find where users stall and engineer the path to value — so they get it in under 60 seconds.

See the Offer See Results
AI / Tech Companies
Q2 2026 · Limited Availability
What We Do

Your Product Works.
Your Activation
Doesn't.

Users sign up. They poke around. Then they leave — before they ever hit the part of your product that would've made them stay. That gap is costing you everything.


Formula for Growth is an activation engineering company. We measure the exact distance between a user's first click and the moment they get real value — then we compress it. 0→60 is the metric: seconds to value. Most AI products measure it in minutes. We get it under 60.

Live Diagnostic View
Target TTV
—
our benchmark
Industry Avg TTV
—
minutes (AI products)
Activation Lift
—
avg improvement
Time-to-Value Compression
Before
4–8 min
After
< 60 sec
Activation Path Diagnostic
SignupOK
OnboardDrop-off
ActivateBottleneck
RetainOK
ExpandOK
Track Record
0×
Activation Rate
Users who reach value, stay.
0×
Revenue Growth
What happens when users actually reach the value.
0s
Time to Value
The target. Every engagement.

"Provided more insight in a week than the big consultancies had in years."

CEO — AndMore (Blackstone Portfolio)

How We Work
What You Get

Two engagement types. Start with the diagnostic to find the bottleneck, or go straight to The 0→60.

01 Diagnostic
Check Engine
Starting at $2,500 · 1–2 weeks
We measure your current time-to-value, map the full activation path, and identify the singular constraint slowing users down.
  • Baseline time-to-value measurement
  • Full activation path audit
  • Root bottleneck identified
  • Prioritized fix plan delivered
Run the Diagnostic →
Diagnose
Map
Target
Architect
Accelerate
Compound
02
The 0→60
Custom scoped · 60 days
Diagnostic included. We redesign your activation path around your specific constraints — then architect, pressure-test, and measure alongside your team.
  • Everything in Check Engine
  • Activation architecture built around your product
  • Weekly strategy sessions over 60 days
  • Before/after TTV measurement
  • A growth engine that compounds after we leave
Start the 0→60 →
Diagnose
Map
Target
Architect
Accelerate
Compound
Select Clients
Who This Is For
  • AI and tech startups with a product that works — but users aren't activating fast enough
  • Series A or funded seed with real traction and investors watching the growth numbers
  • Products where the value exists but is buried under complexity, onboarding, or too many steps
  • Teams that have tried the obvious things — the numbers are decent but not compounding
  • Growth-stage or enterprise teams launching a new product line who need activation engineered from day one

Founded by Sarah Nohe — trained in human behavior, product design, and business strategy. Has designed and built products at Fortune 500s and unicorn startups, solving for growth at every stage.

The throughline is always the same: the product isn't the problem — the path to value is. We measure what dashboards miss and engineer velocity where it matters most.

Start Here

Tell us about your product. We'll be in touch within 48 hours.

Name
Company
Website
Estimated time-to-value today
<30s 1m 5m 30m 1hr 1day 1wk+
Current TTV ~5 min
What best describes the problem?
Anything else?